Benefits of Using Video Marketing to Promote Your Brand

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From Facebook and Instagram to YouTube and Vimeo, people are consuming video content more than ever.

That’s why marketers today see videos as a critical component of their success in marketing. Their corporate video production team focuses on making compelling content to convert sales. The statistics are also proving how brands and consumers alike are using videos to consume content. From explainer videos to video testimonials, an average brand produces 18 videos each month to reach out to their target audience. This amount of content published is also

met by consumers. This year, 87% of them are like to watch more video content from brands.

Video is very flexible in supporting any brand reach a variety of marketing goals. From sales, customer experience to product knowledge, video boosts your business marketing strategy.

Boost website traffic

Video is a great tool for boosting website traffic. By adding videos in your landing page, you can keep visitors on your website longer. Some brands even use it for promotions on social media as they are great content platforms to bring consumers to a website. Videos shared on social media and website can help convert users by using it to do the following:

  • Explaining key features and benefits
  • Telling a story
  • Sharing customer testimonials
  • Showing the product in use
  • Comparing the product to competitors

Promote your video to different platforms to boost visits to your website and keep potential customers on site for longer.

Increasing conversion rate

Brands are using video in order to stand out among their competitors, engage consumers, and convert prospects. While there are many other campaigns and digital strategies that are helpful tools to reach your business goals, video is a fast and dynamic option that helps brands share a better story. In fact, 76% of marketers say that video has helped them boost their sales. Moreover, video can be leveraged so you can increase sales by embedding product videos on your website. You can also create sales videos for your sales and marketing teams to use in their campaign. Since videos can be compelling enough to convince others to buy a product, follow a social media account, or avail a service. Add it to your marketing strategies to convert more leads.

Educating consumers

Many consumers watch videos online before buying products in actual stores. It is the perfect way to help prospective buyers and new customers to learn to use a product or service as they reinforce how it can add to their lives. In fact, 97% of marketers say that video has helped their consumers better understand their service or product. The same report has said that 95% of people watch an explainer video to get more information about a product or service they are interested in.

These kinds of explainer videos help users better understand a what a brand is or the product or service they offer. It also improves customer experience before they even purchase since their questions are being answered. Videos can also improve brand retention by having those who doesn’t know how to use a certain product gain new knowledge.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.

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